Have you been avoiding Pinterest? Why? With its 40 million users, Pinterest is a relatively small social network compared to Facebook (which hit 1 billion users late last year), but it’s an active one. 80% of Pinterest’s pins are repins – that is, someone enjoyed something that someone else shared, and pinned it to one of their own boards. There is a thriving art community on Pinterest, and it’s just waiting for you to join in.
A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).
One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.
But creating posts that resonate with your readers is an often-overlooked part of what we do. It’s one of those touchy-feely things no one talks about. But it’s incredibly important — and it can be difficult to do.
As Sally Fields once said as she was accepting her Oscar, “I can’t deny the fact…that you like me…right now! You LIKE me!!” How great was that? You can’t even fault her for gushing, right?
Okay, so you may not want to go the tux, gown, and statue route, but you do want to share your energy and passion for your work. That’s the goal when you’re trying to spread the word about your creativity and skills through building your Facebook presence. Connecting with your audience is the primary objective; once that happens, your reputation will spread like wildfire. Let them see your pride and passion, and get them to react to it.
Your reading audience must take action, and there are some excellent techniques with which you can experiment. See which ones elicit the most action from your readers...
Here’s the thing: Everyone can write but not everyone is a writer. No matter what kind of freelancer/solopreneur you are or how big or small your business is, chances are high that you do a fair bit of online writing for your freelance business.
Success on the Internet never comes out of thin air. Effective, successful websites are always a result of profound research and diligent, dedicated work.
There are a lot of us out there who love to write and enjoy sharing our written work with the world. On the internet, we are referred to as bloggers for many of us create posts we place on blogs we own. We love spreading the news about editorials or breaking stories we have written and encourage feedback on the articles we have posted.
Let me guess, you’re an honest person.
You know what you’re talking about. And your clients, your friends, and your colleagues trust your advice.
But online things seem different.
How can you demonstrate that you’re competent, credible, and trustworthy? Gaining trust online may seem difficult. But it doesn’t need to be.
Online, you can’t assume trust is automatically established. Instead, you need to actively build your trustworthiness.
Yes, content is king — that’s old (and very profitable) news.
Content is the fuel of permission-based marketing, and an excellent instigator of engagement.
It’s the marketing that your audience wants to receive.
There’s just one little problem.
Sure, content is king — but without an audience, the king can get awfully lonely.
Sorry, but even terrific content doesn’t get out there and find an audience all by itself. You need a practical plan for how you’re going to find and grow that audience.
Presentations don't have to be boring. Advice from David Tisch, managing director of TechStars, and Scott Gerber, founder of the Young Entrepreneur Council.
By looking back at your biggest successes, you can identify the commonalities among your most popular content and craft future content to match these qualities. Here are some important takeaways to consider when trying to attract and engage an audience with your blog, based on our own lessons learned…
There are plenty of blogs out there meant for sharing just with family and friends or a personal diary kept in a public sphere, but if you’re blogging for business or to promote a personal brand, your goal is to attract and keep an audience.
From no projector to awful audio, it's not uncommon to be faced with unexpected "gotchas" when giving a presentation. Here's how to make your presentation gotcha proof.
The Adventure Project had one chance to get a $25,000 matching grant to help bring clean water and jobs to India. Despite a tiny email list and a complicated business plan, they did it. Here is how you can duplicate their success.
Like a business, it is also important for a design to perfectly fit into the target audience. Doing this can give the clients and the companies an assurance that the design can communicate effectively. There would be no clear direction in designing if you do not know to whom you are designing for. When targeting a market for a certain product or service, it is important for it to be specific so that the designers who will be working on their websites, brochures, posters, magazines and others will be effective.
It would certainly be a lot easier to generate business and reach potential clients if the designers are able to know the target audience for a certain project. Hence, we will be giving you some tips on how you can define your target audience. This could be helpful for both clients and designers so that you will know that you are surely getting somewhere with the designs. Here they are:
Public speaking is for some a horrific prospect. And that is understandable. Stood up and isolated your audience looks expectantly on. And what do they expect? Depending on the occasion different things, however there is a constant, you’ve got to be interesting.
I’d like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions.
Used properly, it can entice your reader to give you their full attention and follow your call to action.
But there’s a catch.
Despite its intensity, this emotion is fickle. And it’s often mishandled in copywriting. Make a mistake and your reader’s interest can disappear with the smallest of distractions.
SMO has become so popular that everyone’s doing at least something under the name of social media optimization. But the question is, are they doing the correct things to target an audience? Well, here are 7 NEW tips to correctly target your social media optimization activities:
Time for a quick pop quiz …
What percentage of online shoppers are from the United States?
Better yet, what percentage of online shoppers speak English?
90%? 80%?
Surely at least 75%, right? Nope.
This might shock you, but according to J.P. Morgan — reporting for the Department of Commerce — only 27% of online shoppers speak English.
