via planetvide.com
National Geographic Traveler Photo Contest turns 25 years old. It can take part of any photographer and traveler. The contest will end on June 30, and while we explore some interesting photos of applicants.
Showing posts with label Content. Show all posts
Showing posts with label Content. Show all posts
Friday, April 26, 2013
Wednesday, April 24, 2013
How to create a great ‘about’ page
Here’s one thing that never made sense to me: people make websites so others can find out more about them, but most “About Us” pages absolutely suck. They’re either really long and boring or really short and mysterious. Not many people understand the best way to go about these pages.
Wednesday, March 27, 2013
The Key to Creating Content that Resonates with Your Audience
via copyblogger.com
A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).
One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.
But creating posts that resonate with your readers is an often-overlooked part of what we do. It’s one of those touchy-feely things no one talks about. But it’s incredibly important — and it can be difficult to do.
Wednesday, March 20, 2013
Why content is the pinnacle of online marketing
via techi.com
The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in Google and Facebook that content took a huge leap from being a portion of search and social marketing to become the actual hub through which search and social marketing flow. Today, marketing starts from content and works its way down versus recent years where content was simply a tool in the marketing strategy.
Google, Facebook, Bing, and Twitter are getting smarter every day. They have more brainpower going into figuring out how to stop spammers than the spammers have dedicated into finding new ways to spam. In other words, any tactic that involves practices that aren’t focused on quality can only bring short term benefit and can eventually lead to doing more harm than good. That’s the way that online marketing is heading and that’s a very good thing for both internet surfers as well as honest businesses and marketing agencies...
Tuesday, March 19, 2013
5 step process for promoting content on social media quickly
via techi.com
In an ideal world, marketing content through social media would be an extended process because we would all have the time to do it the right way. We could focus on positioning it, nurturing it, and timing everything out exactly like it should be timed. Unfortunately, this isn’t a perfect world and we have to maximize our results while minimizing the time and effort to achieve them.
There are plenty of shortcuts that make promoting content on social media faster and easier and there are plenty of techniques used to make the promotions more effective. The real key is to find the right mix of the two to get the most out of it. Here is a process that can be used to get the most exposure for the content without spending too much time on it.
Friday, February 22, 2013
30 Beautiful Clean Website Designs Which Help The User Focus On The Content
via topdesignmag.com
Nowadays, the viewer’s demand is getting extremely high so as a designer, you not only need to be up to date with all the newest technologies and graphic trends, but you also must be able to make market researches every time you design a website. You need to understand your client needs and to put them in balance with his customer’s preferences. There are many types of web designs which are popular these days, but the best one is represented by cleanness and minimalism because the today’s viewer wants to focus only on the content and to browse your website in a natural way.
Monday, February 18, 2013
The Importance Of Video In The Content Marketing Mix
via inspiredm.com
Most people believe that content marketing is simply the process of using “content” to attract links for SEO purposes and admittedly, to a certain extent, this is true. However, content marketing is much more than this; it’s the process of effectively marketing your business through the distribution of various forms of content and establishing yourself/your company as an authoritative figure within your industry.
A lot of people get the whole content marketing concept entirely wrong; if you’re just about to head over to ArticleBase to submit those ten articles you’ve just had produced by an Indian writer you hired for $0.01 per word on DigitalPoint, I’m talking about you. This isn’t content marketing (well technically it is I guess, but it’s unlikely to have any positive results these days).
Even if you’re not still stuck in the 90′s when it comes to SEO, you’re probably not utilising many different forms of content such as video. Blog posts, guest posts and even infographics seem to be the top of everyone’s list but still, video never seems to be utilised anywhere near as much as it should be.
Tuesday, February 12, 2013
Crimes Against Content Makers In The Digital Age
via hongkiat.com
It is very easy to now write and be published online, even if you are halfway around the world. But it is much, much easier to have your content ripped off by unscrupulous parasites, who don’t want to put in the hours to create good content.
Some steal in parts, sometimes half-heartedly paraphrasing (to cover their tracks), sometimes using direct copy-and-pasting to take bits and pieces of a few articles to ‘produce’ their own piece. When you do this without crediting the original writer, this is called plagiarism.
Saturday, February 9, 2013
9 Basic Functions of Content Management Systems
via lava360.com
Almost every website uses a content management system due to the reason that it makes their work simpler and easier. With so many content management systems out there, the ratio of websites and blogs is also increasing. Content management systems allow almost every person to start his website without any expertise or high investment. Apart from this, there are several other functions that content management systems make easy. These functions are listed below...
Thursday, January 31, 2013
YouTube Considers Subscription Services for Premium Channels
via www.gadgetell.com">technologytell.com
According to unnamed sources from AdAge, YouTube may be looking to get into a paid channel service as early as this spring. Starting with approximately 25 channels, the website will offer them from anywhere between $1 to $5 per month.
And unlike other online video services, such as Netflix and Hulu Plus, which offer already existing TV shows, YouTube is looking to incorporate premium (paid) services into already existing, online-only channels the likes of Machinima and Maker Studios; these channels already bring in millions of views.
Wednesday, January 30, 2013
Report: YouTube May Start Making You Pay For Content
via gizmodo.com
AdAge is reporting than in an effort to lure more content producers (along with the subsequent viewers and advertisers that follow) away from traditional television, YouTube is supposedly getting ready to launch paid subscription on specific channels.
The subscriptions won't be too pricey—at least for right now. Based on applications YouTube has reportedly asked a small group of unnamed channels to submit, the first group of paid channels will probably somewhere between $1 and $5 a month.
Tuesday, January 22, 2013
7 Ways to Keep Your Online Audience Reading
via hongkiat.com
Here’s the thing: Everyone can write but not everyone is a writer. No matter what kind of freelancer/solopreneur you are or how big or small your business is, chances are high that you do a fair bit of online writing for your freelance business.
Saturday, December 22, 2012
Mastering the Mobile Web: Content, Design, Email, and Sales
via incomediary.com
We asked 20 of the world’s top online entrepreneurs about the trends that would define the future of online business and ‘mobile’ was the most common answer (online video was #2). If you have a website and you’re not thinking about mobile, then you’re missing out on the biggest thing to happen to the Internet since broadband.
There are now more than 1.2 billion mobile web users worldwide and 25% of US internet users are mobile only. Mobile searches have quadrupled in the last year and this phenomenon is not going away any time soon.
Below, I’ll explain what makes mobile users different based on research from Google Mobile. Then I’ll share the mobile content, design, email marketing, and sales copy strategies that I learned directly from experts like Syed Balkhi and Yanik Silver.
Tuesday, December 18, 2012
What Every Content Marketer Needs to Know about Mobile Marketing
via copyblogger.com
Creating epic content and continually teaching your audience — if done well — can eventually earn you raving fans and paying customers.
The problem is your audience now chooses how they learn, where they learn, and when they learn.
If your business only connects with customers on the desktop, you’re not only missing a huge opportunity to grow your business, but you’re pushing business away … possibly to your competitor.
Think about your daily routine for a second … checking your email from bed, first thing in the morning is pretty common.
Design or Content First: The Chicken & the Egg
via paper-leaf.com
Tell me if this sounds familiar. You’re starting a website design project, and the client wants to tackle their own content – or maybe there is an outside copywriter. So as to keep the project moving along, you decide you will just jump into design using lorem ipsum (or perhaps bacon ipsum) before you get the real content; after all, when the content comes in, you can just swap out the placeholder copy with the real copy.
Wednesday, December 12, 2012
The Freelancers Guide to Successful Content Curation
via instantshift.com
The biggest reason behind these predictions about the profitable expectations of content curation is the fact that the content on the Internet is increasing rapidly at every minute and according to some experts, within a few years, the content on the Internet will be doubled or more within every 72 hours or even less. Experts believe that this huge amount of content will offer a great opportunity for Internet marketers to gain online influence so that they may attain more customers for the products or services they are trying to market. However, it can prove to be a daunting task to refine the relevant and quality content available on the Internet and this difficulty can prove to be a great chance for the freelancers to gain an important place in the space of Internet marketing. This is the reason why it is important for freelancers to know everything about content curation as an especial skill and how to master that skill.
Thursday, November 15, 2012
Chart of the day: How People Share Content on the Web
Despite the spread of thousands of different sharing buttons on the Web, the most popular way to share content is old fashioned copy and paste, according to a study of 17,000 publishers by ad-tech company 33 Across. In the chart below, you can see that 82% of content sharing is done with copy and paste.
What happens after the content is copied and pasted? Business Insider uses 33 Across' Tynt technology to track links. 33 Across provided us with a breakdown of where people are sharing our content. As you can see, email is number one, then Facebook, and then Twitter.
Think about that. Despite the rise of Facebook and Twitter, the most popular way to share content, for Business Insider readers anyway, is copy, paste, email.
(To be clear, the 82% number is based on 17,000 publishers. The break out of what happens is specific to Business Insider. But, Business Insider's ratio of copy and pasting to share buttons is pretty much in line with everyone else, says 33 Across.)
Friday, November 9, 2012
10 Things Every Small Business Website Needs
via medianovak.com
The Web is full of horrendous sites, and we’re not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly — not to mention something that inspires them to actually do business with you.
From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.
Saturday, October 20, 2012
Top 9 Guidelines For A Better Content Organization
Content is king! It probably doesn’t take much convincing from my side to tell you that your content is the most valuable asset of your website. Be it that you offer information, services, or products, your content is the reason you have a website at all. People visit your website because they are looking for something and it should be your main goal to help them find it.
We talked about content presentation a few times lately. For example, we discussed how you can write better web content, how to improve the readability on your site, or how to increases your web credibility through content presentation.
Thursday, September 20, 2012
How To Use Photoshop Content Aware Tool
A great educational resource, on how to use one of Photoshop’s most powerful new features. The new content aware feature is a great addition to Photoshop. The feature allows Photoshop users to remove objects and people from photographs, while not disrupting the background of the photo, and not showing noticeable amendments.
In this resource we have produced a video screencast upon how to use the content aware feature in Photoshop, where we will guide you through the process of using the content aware tool to extract people and objects from a photography. Once you learn how to use this tool you can remove objects, people, etc from almost any photo. This is a great quick tip, which you will truly enjoy.
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