Here’s one thing that never made sense to me: people make websites so others can find out more about them, but most “About Us” pages absolutely suck. They’re either really long and boring or really short and mysterious. Not many people understand the best way to go about these pages.
The team a business establishes and works with is as important as the company itself. People in general, but most importantly, your customers would like to know the people behind your company as this will give them an idea about their expertise and what they can expect from them. This is the reason why almost all businesses include some kind of about page such as About Us, About the Team or Meet the Team, etc.
Tell me if this sounds familiar…
Your new website is almost ready to launch. You’ve spent weeks, possibly months perfecting the design. You’ve tested all of the links. You’re ready to launch. But there’s one page left.. your about page. Hmmm… What should you say about yourself? Should you add a photo of yourself? Nah. You decide to keep it simple with just a short paragraph and list of your services. Oh… and you include your email address and phone number.
BORRRRRRING………
If you were at a cocktail party or a job interview and you met someone for the first time would you just stand in front of them and tell them (in a robot voice) “I have been in business since 2009 and I am proficient in Word and Excel.”
No way, Jose.
You would spice it up. You would be interesting. You would want that person to think you are the coolest, smartest, most awesomest person they’ve ever met. The about page on your website shouldn’t be any different. If you’re like me, the about page is the first page you go to when you visit a website. I go there to get the real story. Who is the person? Who is this company? Why do I want to do business with them? Are they fun? Will we work well together? Do we have anything in common?
