Tell me if this sounds familiar…
Your new website is almost ready to launch. You’ve spent weeks, possibly months perfecting the design. You’ve tested all of the links. You’re ready to launch. But there’s one page left.. your about page. Hmmm… What should you say about yourself? Should you add a photo of yourself? Nah. You decide to keep it simple with just a short paragraph and list of your services. Oh… and you include your email address and phone number.
BORRRRRRING………
If you were at a cocktail party or a job interview and you met someone for the first time would you just stand in front of them and tell them (in a robot voice) “I have been in business since 2009 and I am proficient in Word and Excel.”
No way, Jose.
You would spice it up. You would be interesting. You would want that person to think you are the coolest, smartest, most awesomest person they’ve ever met. The about page on your website shouldn’t be any different. If you’re like me, the about page is the first page you go to when you visit a website. I go there to get the real story. Who is the person? Who is this company? Why do I want to do business with them? Are they fun? Will we work well together? Do we have anything in common?
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