I have written case studies for clients, but haven’t implemented this in my own business yet. It is definitely something I’m going to be working on in the coming months.
Why, you may ask? Because a case study, at its root, combines the all-powerful client testimonial with step-by-step details on how you attained a positive outcome. In short, once a prospect sees it, and relates to it, that could mean they contact you for business.
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