Why Facebook is blue: The science of colors in marketing

via blog.bufferapp.com

Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:

“Blue is the richest color for me I can see all of blue.”

Not highly scientific right? Well, although in the case of Facebook, that isn’t the case, there are some amazing examples of how colors actually affect our purchasing decisions.

After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone...

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Four Totally Insane Marketing Campaigns That Actually Worked

via fastcompany.com

Every marketer’s dream is to get the Internet buzzing with their latest campaign. Some use cuteness, some use nostalgia, some use slick graphics or beautiful people. And some think up the craziest stunt they can imagine to get their message shared. I’ve rounded up the four best examples of unconventional marketing campaigns from around the world to make you laugh, make you gasp, and, hopefully, to inspire you.

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How to Use Hashtags in Social Media Marketing

via freelanceswitch.com

One of the great benefits of social media is the ability to reach a large audience at little cost. Using the popular hashtag notation, you can spread your brand, take advantage of popular trends, and get your message out.

Hashtags are a great way to promote your business. Learn how hashtags work, as well as how to use popular tools to assist you with reaching your audience through social media.

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Creative Advertising Campaigns

via web3mantra.com

Main element of any advertisement campaign is its creativeness. If the same advertisement will be repeated over and over again, it will lose its charm and charisma of taking over the target audience. Today a product can be advertised on television, radio, internet, newspaper and in many other ways. But the main think to be kept in mind while advertising your product is that only creative advertisement can sell itself to customers and buyers. And not only this, creative advertisement campaigns are also good for spreading a social or public service message. Unless the message is written in some creative manner, nobody even glances at it.

This is the reason why creative directors and designers are always on a look out of new and improved ideas (for this they even sometimes campaigns and contests, to get the best ideas)...

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Inspirational Examples of Brand Presentation

via speckyboy.com

Branding is a vital and integral part of any business. In fact, even before actually trying out your products and services, branding is what helps people recognize and identify your business. No matter how big or small your business or venture is, your marketing strategy will not work unless you pay proper attention towards branding.

“Branding”, the term itself does not just mean the logo, it can also include various components like logos, posters, banners, advertisements, envelopes, business cards, and so on and so on.

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7 Tips for More Effective Social Media Marketing

via freelanceswitch.com

We all read articles about how important it is to market ourselves through social media.

I’ve been talking to successful freelancers to find out the realities of using social media for business and getting their tips for the best ways to network and promote their work. Here are 7 tips that will boost your social media effectiveness.

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7 Ways To Dominate Mobile Email Marketing

via businessinsider.com

With the many changes to advertising and the way we consume media, it’s perhaps comforting that in light of all the adjustments and new features out there, email marketing is still a tried and trusted way of reaching your audience. But while the format of email hasn’t changed much since it was introduced, how we’re consuming such content has.

With more people looking at their mobile screens as well as desktop, it’s important to adapt your content so that it’s accessible to both audiences.

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The Story Behind Dove's Mega Viral "Real Beauty Sketches" Campaign

via fastcocreate.com

Dove’s “Real Beauty Sketches” campaign has officially gone viral: The YouTube video has over 8.6 million views at the time of this writing and has inspired commentary in tons of outlets, including the New York Times, ABC News, this very site, and in the Huffington Post, where a positive piece about the campaign has been shared almost 40,000 times on Facebook. It has inspired a parody of the original, and now even the blogger backlash to the ad--which complains that it focuses too much on a narrow definition of beauty--has itself gone viral. It’s a real mark of Internet success when even your backlash gets press.

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9 Fundamental Ways to Market Your Photography

via photo.tutsplus.com

When working professionally as a photographer, taking the photos can seem like the easiest part of the process. It’s the business side of things that photographers often find difficult. Being able to market your services to attract customers is an absolutely key part part of any business. the process is no different from professional and freelance photographers, so here are a few key ways in which to reach out to the vast number of potential clients.

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40 Innovative and Creative Advertisement

via greatinspire.com

Advertisement is the main source in today’s world to think, share and make some awareness which is needed in this world as of now. There are various awareness is needed to today. So they are so sensitive and which will help for the social welfare. Some of the ads shown here are innovative, to think, to express and these are the creative one. Creative Ads is the now easy or simple, the ads is the result of the creative thinking which may be funny and the target is to think of everyone.

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The psychology of colors (Infographic)

via creativeramblings.com

Thinking of redesigning your website or changing things around? Welcome to the club!

I spent last weekend redoing this blog and my official page and doing some research on design.

Here is an interesting infographic I came across in the process. What I like the most about it is that it does not just focus on marketing. It also offers an insight into politics and audiences’ emotions and expectations.

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10 Creative Offline Marketing Ideas for Small Business

via madrasgeek.com

Be it a large business or small one, offline marketing is very essential and should be given equal importance as in online marketing. Ideally everyone should be marketing their service or product both offline and online. Traditional offline marketing ideas like yellow pages, classified ads doesn’t yield much ROI like before. Your competitors are working on creative ideas and with the right blend of an online and offline marketing campaign is the best way to go. So here are some of the best creative offline marketing techniques.

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Marketing Yourself as a Designer is All About Making Stuff

via designinstruct.com

It seems that too often great designers get lost in the mix simply because they don’t take the time to market themselves well. I mean let’s face it, most designers — especially those of us working independently/freelance — find ourselves continually juggling the roles of accountant, salesperson, and marketer, and rarely do we find the energy or resources to really develop big marketing strategies after all of our other tasks are done. And, while many do just fine with personal web portfolios, growing competition is making getting noticed harder and harder.

But, this stuff — marketing ourselves and getting our name out there — is really important for business.

And while self-marketing efforts may sometimes seem like a waste of time — because we want to spend our days actually designing and making things — it’s the difference between an unending flow, or a trickle, of design projects.

Throughout this article, we’ll discuss a few approaches to creating things that can help build your swag in the design sphere, and maybe even get you a few clients along the way...

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10 examples of awesome advertising

via designer-daily.com

Advertising is everywhere. When you walk in the street it’s all around you, when you open a magazine, turn on the TV, enter a taxi or browse the Internet, you’ll have some ads. This makes it very hard for companies to stand out and make the ad companies harder.

In this post you can discover some ads that stand out and will get more chances to be noticed by potential customers.

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Big Business Pouring Money Into Social Tools

via businessinsider.com

Large companies aren’t just spending on social media in a way that touches customers directly. They’re also investing in developing social media capabilities within their own organizations. According to a study of worldwide companies with over 1,000 employees conducted by the The Altimeter Group, companies dedicated between 20% and 37% of their total social media development spending to “internal social media” in 2012. Larger companies were the biggest investors in internal social development, both in dollar terms and as a percentage of total social development spending. Companies with revenues between $1 billion and $10 billion spent an average $562,069 on internal social media, compared with $968,548 on external spending. Companies with revenues over $10 billion spent $1.3 million on average on internal measures and $2.9 million on outward-facing ones...

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How Artists & Designers Can Grow Their Audience on Pinterest

via inspirationfeed.com

Have you been avoiding Pinterest? Why? With its 40 million users, Pinterest is a relatively small social network compared to Facebook (which hit 1 billion users late last year), but it’s an active one. 80% of Pinterest’s pins are repins – that is, someone enjoyed something that someone else shared, and pinned it to one of their own boards. There is a thriving art community on Pinterest, and it’s just waiting for you to join in.

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How to Get Prospects Hooked on Your Freelance Blog

via freelanceswitch.com

If you’re a freelancer and you have a blog, you’re probably hoping your posts will impress clients and get them to hire you.

Unfortunately, most freelancer blogs don’t get so much as a nibble, much less a steady stream of clients.

If your blog has a nice clean design and you know how to write an interesting blog post, it’s time to look deeper at why your blog isn’t getting the results you want.

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9 Silly Mistakes That Marketers Make

via inc.com

I'm a big fan of great marketing. When marketing is done well, it really can help a sales team make more revenue. However, many marketing groups do things that can cost a lot of money but aren't very helpful. Here are nine of them...

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The 5 Biggest Mistakes in Mobile App Marketing

via blog.kissmetrics.com

Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything!

As a marketer, mobile is a very powerful place for you to connect with your audience.

However, with great power comes great responsibility. Since mobile is such a personal medium, it is the easiest place for marketers to make massive mistakes that will turn off a customer forever.

We’re here to help you avoid making those mistakes. Here’s what you should be looking out for and what you can learn from those who have come before you...

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What’s Your Small Business Brand Strategy?

via medianovak.com

What’s Your Small Business Brand Strategy? | Branding is about more than having an eye-catching logo. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and quality, and to do a better job of it than your competitors.

If you have a brand, you need a brand strategy. Here are some guidelines for crafting one — and making the most effective use of your small business brand.

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