Tuesday, April 2, 2013

What’s Your Small Business Brand Strategy?

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What’s Your Small Business Brand Strategy? | Branding is about more than having an eye-catching logo. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and quality, and to do a better job of it than your competitors.

If you have a brand, you need a brand strategy. Here are some guidelines for crafting one — and making the most effective use of your small business brand.

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