Corporate blogging is vastly different from the usual concept of ‘personal’ blogging. According to Wikipedia, “a corporate blog is published and used by an organization to reach its organizational goals”. Thus, corporate blogs are of two kinds – internal blogs and external blogs.
The internal blogs are meant for its employees and management. Whatever happens within it is not revealed outside. External blogs are public blogs where a team is usually assigned to communicate with the outside world, that is, their targeted consumer base. Amazon, Facebook, Delta Airlines, Red Cross, BMW and Starbucks have some of the best corporate blogs. You can read about them and more here.
