Simply signing up for Facebook is no longer enough to connect with the modern-day customer. This year marketing strategies need to be adjusted to properly deliver your message in this content-driven world. Not only will you need to adjust to the many new social media opportunities like Instagram and Pinterest, but you will also need to focus on your company’s brick-and-mortar location. Custom interactive or digital signs allow customers a personalized and unique experience, and they give you a step above the competition.
Monday, February 25, 2013
Tuesday, November 27, 2012
15 tactics to help you become a brilliant guest blogger
After Google's Penguin updates and the coming of AuthorRank, there is perhaps more interest than ever in guest blogging. I've certainly had more requests this year.
Google's updates mean that guest blogging is now a key SEO tactic, but it should be about more than that.
A couple of months ago, I read an interesting article on the 3 Door Digital blog, in which experts discussed guest blogging as an SEO and engagement strategy.
Here, I'll give you the view from the other side, and provide some useful tips for people looking for guest blogging opportunities...
Saturday, November 17, 2012
7 tactics lean startups need to build great products
If you’re running a lean startup, “launch and learn” is undoubtedly a familiar mantra. But launching a new feature can take weeks or even months, and for a scrappy startup that’s a potentially make-or-break issue. Our design studio works with dozens of startups each year to help teams define their products and features. Through the process of doing this over and over again, we’ve collected a time-tested toolkit of methods for learning that are cheap, fast, and perfect for startups to find those crucial mistakes earlier and then adapt their plans more nimbly. The result is almost always that they ship better products and do so even faster.