With the many changes to advertising and the way we consume media, it’s perhaps comforting that in light of all the adjustments and new features out there, email marketing is still a tried and trusted way of reaching your audience. But while the format of email hasn’t changed much since it was introduced, how we’re consuming such content has.
With more people looking at their mobile screens as well as desktop, it’s important to adapt your content so that it’s accessible to both audiences.
Apple is leading the U.S. smartphone market, according to Kantar Worldpanel ComTech's data.
The iPhone accounted for 53.3 percent of smartphone purchases during the twelve week period ended November 25. That's up from just 35.8 percent a year ago. Android, on the other hand, is down to 41.9 percent from 52.8 percent a year ago.
In Europe, it's not as great for Apple. It's getting pummeled by Android which has 61 percent of the market to the iPhone's 25.3 percent.
Love is love is love. The same things that you used to woo your spouse or partner with, work with clients too. Why? Because you’re showing them you appreciate them, care about them and are truly interested in developing a long-term relationship with them. I’ll try not to get too syrupy here, but I’m trying to make a point. Here are seven tactics that will make your clients fall in love with your business...
Trust is a huge asset in every business situation.
While it's possible to do business with people who don't trust you, it takes a lot longer-- and it usually involves complex negotiations and ridiculously detailed contracts. Ugh.
You're vastly better off winning the trust of your customers--as well as colleagues, coworkers, and employees. Here's how.
From no projector to awful audio, it's not uncommon to be faced with unexpected "gotchas" when giving a presentation. Here's how to make your presentation gotcha proof.
There are lots of websites launched in every day and some of are best websites. Today we are selected 50 best websites they winning css awards in 2012 for design inspiration. I looked at over hundreds of really inspiring css website designs today so I thought that I would share some with you and then make a series out the idea.
The collecting based on CSS & XHTML websites in this post and only the inspiring websites will be on display. I will put together a list of inspirational website designs showcase for your and i m sure you can get great inspiration.
You may have superior technology or a great feature set, but if your product doesn't create value for the customer, its chance of success is slim.
The Chairman of one of the largest book clubs in the country once told me that his best source of new customers is lapsed customers.
The recovery program is simplicity itself: ask customers to come back and give them a reason to come back. The Chairman said they’d tested different ways of asking and the winner was a charming “pussycat mailing” with a whimsical illustration of a cat begging people to please come back.
Shortly after, a business-to-business client in Queens asked us to develop creative for a new customer acquisition campaign because they had lost 3,700 customer-companies in the last three years. We asked our client got his entire staff on the phone, and within a couple of weeks had won back half of his lost customers. It would have taken him a couple of years, and a lot more money, to get that many new customers.
If you view sales as pitching your service or product to a prospect you might be cheating yourself of profits. In the end, we are all selling ideas, not products and services—and when you view your company as an idea that can help your customers, it opens up a world of possibilities.
Just hours after Senator Harry Reid (D-NV) announced he was delaying a vote on the PROTECT IP Act, Rep. Lamar Smith (R-TX), the sponsor of the Stop Online Piracy Act, followed suit and announced he would be delaying consideration of the companion legislation.
Designing a new website is great, but not everyone loves taking their PSD designs and converting them into actual, working HTML and CSS.
In fact, there are some designers who positively hate it (and often get someone else to do that part for them rather than suffer through it themselves).
Congratulations, you've won millions in a lottery that you didn't enter! Just wire us some money first to cover fees, and we'll send you your winnings!
These fake lottery email scams have become ubiquitous, with scammers sometimes posing as well-known companies to boost their credibility. In 2008, Yahoo sued several "John Does" for using its name and logo as part of a scam.
