I CAN HELP THE WORLD approached me to create a :40 second trailer for their new video game. It was awesome to work with the dope characters they provided! I was stoked to take on the challenge of creating and animating a whole new world completely unique to any of our past projects to help communicate the positive message of I CAN HELP THE WORLD... See More...
Every time a studio like Pixar comes out with a new movie, I get just as excited about the animated short they usually add in the bonus features as I do the movie itself. Watch a few of these and I'm sure you'll see why...
Pawel Fabjanski is Poland based advertising and editorial photographer, it’s fantastic the way he takes an urban style into most of his work and merge it into awesome fashion photos. For more visit www.fabjanski.com
Google has been on a bit of a roll with its commercials lately, especially for its gadgets. Today, the company unleashed its latest commercial for the Nexus 10, its iPad killer competitor. The video tells the story of a couple who has just found out that they’re having a baby. Google has woven the Nexus 10 Wi-Fi-only device into the story quaintly.
The feature that Google decided to focus the commercial around? Its multi-user Android one. Yes, Google’s competitive advantage is apparently the fact that you can share the device with someone else. Is that enough? Have a look at the commercial...
A fantastic, inspirational collection of short films and animated commercials that'll leave you speechless... or inspired... but mostly speechless.
Sure, creating a great commercial for the Superbowl is tough. But it may be even tougher to come up with truly awful stinkers like these five losers.
Superbowl XLVII had its share of great commercials, but these five hit new lows in wasted money, poor targeting, lack of imagination and sheer poor taste.
Creating commercials for the Superbowl is always tough. The need to stand out, make a splash and be remembered naturally conflicts with the high-stakes nature of the event.
This explains the yearly default to a short list of themes that always test well with consumers and clients alike: babies, animals, slapstick and iconic music, especially '70s classic rock.
The lineup for Superbowl XLVII was no different, but like every year, some brands found new and compelling ways to tell their stories and innovative ways to deliver them.
Here are the top five of this years ads - commercials that lived up to their presence on the world's biggest advertising stage.
It looks like BlackBerry won’t be alone in pitching its smartphone at the Super Bowl. Samsung said Thursday that, for the second year running, it, too, will be buying the pricey but coveted TV commercial time.
Every brand strives to create a world of its own, one into which it can invite its potential users. Designed based on a concept by Mateusz Goll, Orange World is a universe inhabited by bizarre beings, created out of a million tiny elements for the Orange mobile telephone network. The richness of the world was achieved through simplicity – by playing around and experimenting with the fundamental building block that is the sphere.
To the average business owner, Super Bowl commercials often appear to be frivolous, expensive diversions from responsible, straightforward advertising. But Super Bowl campaigns done right are among the most effective marketing efforts there are. They have to be—or the world’s leading brands wouldn’t spend big bucks on them year after year.
The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. That’s what I learned over the past dozen years as my advertising firm asked consumers to rate the big-game commercials in our online ADBOWL. By analyzing the winners and losers from among hundreds of contenders, I’ve identified 10 rules that make winning campaigns work. See how they apply to your marketing efforts...
I CAN HELP THE WORLD approached me to create a :40 second trailer for their new video game. It was awesome to work with the dope characters they provided! I was stoked to take on the challenge of creating and animating a whole new world completely unique to any of our past projects to help communicate the positive message of I CAN HELP THE WORLD.
An unknown virus has destroyed almost the entire human population. Oblivious to the true nature of the disease, the only remaining survivors escape to the sea. In great ships, they set off in search of uninhabited land. So begins the exodus, led by one man.
Say what you want but when forced to use Internet Explorer it tends to hurt those of us who actually enjoy surfing the web quickly. Though Windows made a nice attempt at making IE look promising, many of us on Window machines can’t seem to get it working in our favor so we turn to Google Chrome or Mozilla Firefox without batting an eyelash.
A fantastic award winning collection of 3D animation. A must see for any inspiration junkie.
Twitter is still trying to persuade Madison Avenue to buy ads on its website and apps. So what's it doing running a television ad?
Omid Ashtari, Twitter's head of sports, noted that his company ran its first-ever television during today's 2012 Pocono 400 Nascar race.
It features racer Brad Keselowski (who ended up placing 24th) snapping a photo with his iPhone. (Twitter features are built into Apple's smartphones, thanks to a deal between the companies.
With the large amount of sport events that are taking place this year (London 2012, UEFA Euro 2012, etc.), we thought that I may be a good idea to put together a big list with the best TV spots that have been created around sports, either promoting sport events or specific brands, this roundup will show you some of the most brilliant pieces of advertising made by and for sports lovers.
Dish Network's new DVR was already the king of DVRs when it was first announced at CES and it's even better now: there's a new "auto hop" feature that'll allow users to skip all the commercials of a TV show.
