via readwrite.com
Creating commercials for the Superbowl is always tough. The need to stand out, make a splash and be remembered naturally conflicts with the high-stakes nature of the event.
This explains the yearly default to a short list of themes that always test well with consumers and clients alike: babies, animals, slapstick and iconic music, especially '70s classic rock.
The lineup for Superbowl XLVII was no different, but like every year, some brands found new and compelling ways to tell their stories and innovative ways to deliver them.
Here are the top five of this years ads - commercials that lived up to their presence on the world's biggest advertising stage.
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