The Reason Facebook Is Buying Atlas

via allthingsd.com

Given the likelihood of Facebook buying Microsoft’s Atlas platform, lots of speculation has swirled around what the social network company would want to do with the ad server. The popular answer: Facebook is looking to take Atlas’ capabilities at operating across the Web, combine them with Facebook social graph data, create a new ad network and go after the third-party ad serving business. In other words, the argument goes, Facebook is looking to go head to head against Google/DoubleClick.

That might be part of the play here. But I hardly think that’s the whole answer.

To my mind, an Atlas play would really be about attribution.
After all, it is attribution that’s the biggest driver of ad dollars online since day one. Google is a perfect example here: It’s incredibly easy to draw a straight line from the keyword you advertise on, to the text you deliver to a searcher, to the landing page you send the searcher to — and finally to the sale (or failure to make a sale). It’s that ease of attribution that made Google into the most successful direct marketing property in history.

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The biggest reason parents join Facebook: yep, monitoring their kids

via techi.com

There’s a strange change that has been happening since the dawn of social media and that continues to accelerate every day. Teens are talking less to their parents and engaging more with their peers through social networks and mobile devices. The first shift, not talking to parents, has been happening for a long time but social media has made it even more prevalent. Engaging with their peers – it seems many communicate more with their fingers than their mouths nowadays.

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A Few Reasons Why You’d Want To Download All Of Your Tweets

via techcrunch.com

Today, we learned that Twitter made good on its promise to start letting its users download all of their tweets from the beginning of their history with the service. For many geeks, there is excitement about this. It means that Twitter is showing how truly “open” they can be when it comes to your data and information, finally catching up with companies like Facebook and Google, which both allow you to grab all of your information at any time.

But some are confused about what they might do with the data once they have it? As with any data, the why’s and what’s are without boundaries. It’s pretty much infinite what you can do with a bazillion tweets that you own, well some have less than others.

The first thing you should do once you get the ability to download your archived tweets is to do so immediately. It won’t take up too much space on your hard-drive. If you really care about the time you’ve spent on Twitter, why not back the massive file up on a service like Google Drive, Dropbox or Box? It certainly can’t hurt.

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Importance of an Attractive Portfolio for Graphic Designers

via instantshift.com

Like any other field, a portfolio holds great importance for a website/graphics designer. An eye catching design has great benefits. It reflects your designing skills and attract your clients.

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Basic Reasons How Designer Lose their Clients

via tutoriallounge.com

If we look towards the business man he always make some planning to become successful, or they make the strategies to earn the maximum profit. Almost every business man has a desire to earn the maximum profit, but for this purpose you need some resourceful and artistic skills because in this era each and everything is advance than before that’s why you should also need to do something extra-ordinary. Same is the case is with designing, in many companies designers has to deal with the clients at their own behalf, and similarly freelancers also need to do their work at their own behalf. If you are able enough to manage your clients perfectly you can get unlimited success otherwise you’ll lose your clients and may be you face the bad days of your business.

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Top 10 Reasons Why First-Time Freelancers Fail

via freelanceswitch.com

There’s quite a fetish for failure-as-fodder these days. Search “failure” on popular business sites like Forbes, Entrepreneur, or Inc, and you’ll get loads of articles on how it can be a great teacher.

I have to admit: I used to party on this bandwagon. Rally people to feel free to fail, as if it encourages higher-levels of creativity. Self-destruct certain projects just to see what happens.

Then the Harvard Business Review released their Failure issue. And I saw the cult of failure for what it was: a misguided attempt to ease anxiety.

This got me thinking. Do I have to fail at being a first-time freelancer to learn to be a successful freelancer? The answer is an unequivocal NO.

Listen, failure can be a great teacher—especially if you learn from someone else’s failure.

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10 Reasons Why You Suck at Social Media

via incomediary.com

Writing about how to dominate your social media, and pointing out where you’re going wrong, are two very different subjects altogether. There’s plenty of information on this website that will help your with your social media, but I’ve written this post to make sure that you’re not falling for the common pitfalls that await you.

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Entrepreneurs: 5 Reasons Why Your Products are Not Selling

via hongkiat.com

There were numerous times when I was browsing through the items in the store and I’ve set my eye on one particular product. It had everything I needed and wanted but at the end of the day, I left the store with another product instead. It is a common phenomenon in a multi-branded store, but competition aside, there are many reasons why consumers may like but not buy your product. Often a consumer’s buying pattern is tailored by demographic factors, which sometimes surpresses even the consumer’s original preferences for what they really want to buy. But that’s not the only reason.

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Five Reasons Americans Are Not As Wealthy As They Could Be

via forbes.com

We can’t blame the economy, President Obama, Congress, our employer or our ex-spouse for our lack of wealth. In my role as a financial educator and experience for 25 years as a financial planner, I have observed that most people’s financial problems for the most part are self-created. The financial mistakes I have personally made in the past were no one’s fault but my own – when I was being too optimistic or greedy in investments, and I ended up losing money. I can spot it right off when an employee calls our financial helpline, and is placing blame on circumstances or other people instead of looking for ways to take responsibility for creating their own wealth. There are, of course, callers who are a victim of circumstances they had no way of preventing— like unexpected medical emergencies– but those are exceptions, not the rule. From the work I’ve done with tens of thousands of individuals over the course of my career (myself and extended family members included), the cold, hard reality is that most working Americans could be dramatically wealthier if they made some changes in their focus and in their behavior.

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1,300,000 Reasons Why Mobile Phone Users Can't Expect Privacy

via readwriteweb.com

The new equation of modern life is simple: Use a mobile phone, give up any expectation of privacy. Cell phone carriers last year responded to some 1.3 million demands for information from law enforcement – and it’s a safe bet that plenty of the people caught up in those investigations were just average Joes.

Imagine you’re a teacher talking to a parent about his kid’s misbehavior in the classroom. To save time, the busy dad uses his mobile phone to discuss ways to discipline the rowdy child.

Now, to make this ordinary teacher-parent conversation more interesting, lets pretend the FBI believes the dad is a drug kingpin. Suddenly, the innocent teacher who is just doing her job becomes a part of a federal investigation. Why? Because the suspect used his cell phone.

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5 Reasons People Aren’t Sharing Your Content

via socialmediatoday.com

Sometimes trying to get people to share your content feels like pulling teeth. There are only so many times you can hit up your closest friends saying, “Would you pretty please share this? I promise it’s awesome!” You shouldn’t have to hit them up at all because your content should speak for itself. If you’re finding that your content isn’t being shared, these are most likely the reasons why...

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This Could Be The REAL Reason Google Wanted Buddy Media

via businessinsider.com

Why would Google want to buy Buddy Media?

The deal didn't go through, but it's a little weird that Google wanted to snatch up a company that helps businesses create Facebook pages and Foursquare contests and analyze results.

Unless you start looking at a bigger picture.

Google has finally decided to get serious about its enterprise cloud software business.

The evidence...

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5 Best Reasons to Be an Entrepreneur

via inc.com

Sure, when you start your own business you get to be your own boss, expand your earning potential, and maybe change the world. You know all that.

Here are some reasons you might not have thought about...

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Reasons to Become a Freelancer

via speckyboy.com

For me personally becoming a freelancer was one of the best ideas I’ve ever had. Being a freelancer beats all jobs I have had in the past and maybe more that 99% of all potential jobs I could realistically expect to have. And I certainly can’t complain of lack of lucrative offers, even now, when I am off the market for hired power.

For me the main reason to become a freelancer was the fact that I already had too much experience to be an ordinary staffer and some bitter experience as a manager of bunches of idiots, so becoming a manager again wasn’t exactly the thing I dreamed of. Starting my own company was also an option but basically I decided to play the lonely wolf and go on my own rather than deal with all the administrative chores around a company of my own and all the staffing pains that I have already had while working for somebody else.

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10 Reason Google Is The Greatest Company In The World

via businessinsider.com

We've been unusually hard on Google today, so for a change of pace, we're going to talk about all the awesome stuff the company does.

We still think its destruction is under way, and we still think Android is in trouble, and we still think it's a little crazy to tell people 5 months is a fair time to wait for the latest software release.

All that said, we also think Google is one of the greatest companies on this planet. It's seriously awesome.

To prove it, we have 10 slides on why the company rules...

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9 Reasons Why Every Designer Should Have a Portfolio

via stylishwebdesigner.com

A professional web designer needs to stand out from the large crowd of other providers and demonstrate his artistic skills by clearly outlining them in a portfolio. The portfolio exposes the web designer to the market by displaying his technical and graphical talents. This gives potential clients the opportunity to evaluate his work against what other designers have done and make an informed decision on whether to hire him for the project or decline his bid.

The need for an outstanding portfolio is even more crucial for those selling services online. This is because of the competitive nature of the online marketplace and the need for the web designer to outshine others in the competition. A portfolio therefore becomes an important tool in such a market for the following reasons...

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3 Reasons to Master the Art of Storytelling

via inc.com

Storytelling is a timeless human tradition. Before the written word, people would memorize elaborate stories full of morals that shaped cultures for generations. Today, kids can barely sit through class, but spend hundreds of hours devouring Harry Potter books. We are wired for communicating through and learning from stories.

Unfortunately, storytelling has become a lost art in many businesses. This is especially detrimental to start-ups, because failed attempts to effectively pitch and present information to potential investors, customers, and partners can quickly result in the end of the business. Instead of taking the time to craft captivating stories, most entrepreneurs create dreary Powerpoint presentations filled with facts, jargon, buzzwords, and graphs. Powerpoint (and laziness) has killed our ability to tell good stories, but this is a habit we need to ditch.

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7 Reasons Start-ups Fail

via inc.com

Now that I have you fired up about why you should start a company, it's time for me to bring you back down to earth.

Starting a company will be one of the hardest things you ever do. It's you versus the world. And the world usually wins, as more than 65% of all businesses fail.

So what are the major mistakes you will make that will lead to the demise of your business? Here are my 7 deadly sins of start-ups.

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RIM Will Give Developer BlackBerry 10 Prototype Phones

via businessinsider.com

RIM is hosting a big developer convention in Orlando in May and attendees will get a prototype phone running the company's newest operating system, BlackBerry 10.

But don't get too excited. The phones won't be running a final version of BlackBerry 10. Instead, it'll be a slightly modified version of the OS that's already running on the BlackBerry PlayBook.

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The Top 30 Reasons to Be an Online Entrepreneur

via incomediary.com

I never thought I would become an entrepreneur.

Now that I am, it’s hard for me to ever imagine going back to a normal job.

There are a lot of reasons why I love being an entrepreneur and I’ve listed my top 30 below.

If you’re thinking about becoming an entrepreneur, I hope reading this inspires you to take the plunge. If you’re already an entrepreneur, I hope it reminds you that you have a lot to be thankful for.

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