Main element of any advertisement campaign is its creativeness. If the same advertisement will be repeated over and over again, it will lose its charm and charisma of taking over the target audience. Today a product can be advertised on television, radio, internet, newspaper and in many other ways. But the main think to be kept in mind while advertising your product is that only creative advertisement can sell itself to customers and buyers. And not only this, creative advertisement campaigns are also good for spreading a social or public service message. Unless the message is written in some creative manner, nobody even glances at it.
This is the reason why creative directors and designers are always on a look out of new and improved ideas (for this they even sometimes campaigns and contests, to get the best ideas)...
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