Friday, April 26, 2013

How Mobile Web Time Is Divvied Up

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The bite mobile is taking out of desktop Web use keeps getting bigger. In terms of what activities Web users are engaging in, in the first quarter 2013 Experian Marketing Services found that U.S. mobile Internet users spent the greatest percentage of their mobile Web time using email, at a 23% share of time spent. Social networking came in second, garnering 15% of time spent on the mobile Internet. Interestingly, travel occupied a greater share of time on the mobile Internet (9%) versus the desktop (1%).

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