Storytelling is a timeless human tradition. Before the written word, people would memorize elaborate stories full of morals that shaped cultures for generations. Today, kids can barely sit through class, but spend hundreds of hours devouring Harry Potter books. We are wired for communicating through and learning from stories.
Unfortunately, storytelling has become a lost art in many businesses. This is especially detrimental to start-ups, because failed attempts to effectively pitch and present information to potential investors, customers, and partners can quickly result in the end of the business. Instead of taking the time to craft captivating stories, most entrepreneurs create dreary Powerpoint presentations filled with facts, jargon, buzzwords, and graphs. Powerpoint (and laziness) has killed our ability to tell good stories, but this is a habit we need to ditch.
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