via dscottangle.com
Apple has really been in the headlines a lot recently, and with the iPhone 4s coming out, the tragic loss of Steve Jobs and the huge release of the iPad 3, it’s certainly understandable. This has made Apple, its business practices, and lessons learned of intense business and popular interest.
In his book The Apple Experience: Secrets to Building Insanely Great Customer Loyalty, Carmine Gallo seeks to serve that interest with a particular focus on Apple’s retail and customer experience.
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