Over the past decade, social media and social networking has integrated itself into every fabric of modern society. With breathtaking speed, social media has gone from a simple tool for amusement into an indispensable aspect of how we conduct our daily lives. If this sounds a bit too exaggerated, all you need to do is look at the behaviors that various businesses and companies are adopting in response to social media trends.
It’s unheard of for a modern company not to have some sort of Facebook page, or a Twitter account. These businesses aren’t just jumping onto the social media bandwagon for fun – they’re making an online social media presence for themselves because of the sheer ubiquity of social networking and media.
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