via allthingsd.com
While many gaming companies are working to move all-digital, Rovio is looking at ways to increase its real-world presence.
Already, 30 percent of sales come from physical goods. “In a few years, more than half of our business will be physical,” Rovio marketing chief Peter Vesterbacka said during a panel discussion at the Open Mobile Summit on Thursday.
That’s not to say the company isn’t devoting a lot of time to its game-making. This year has already seen the Angry Birds flying into space, along with the release of Birds spinoff Bad Piggies, and Amazing Alex, a non-Angry birds title. And, on Thursday, the company released Star Wars Angry Birds.
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