Monday, November 5, 2012

Presidential Election: Marketing 101

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The candidates are sprinting through the finish line in an effort to win the most powerful job in the world.

This article isn’t about who will win the Presidency; nor, is it about who should win the Presidency. Rather, this is an article about what marketers can learn from those running for the Presidency.

So here’s the question: what can marketers learn from the campaigns of President Obama and Governor Romney? What can we take from their organizations to help ours?

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