Inside America’s First ‘Social Election’

via socialtimes.com

Observers of the 2012 campaigns know that this cycle has been dubbed the first “social election,” with candidates up and down the ballot using social media to do everything from raise money to organize supporters.

CQ Researcher published a thorough examination of social media’s role in 2012 politics in an article entitled, “Social Media and Politics,” which is located behind their pay wall.

While many social networks were tried and tested this cycle, Vincent Harris, the digital director for Newt Gingrich’s campaign, calls Facebook the dominant media platform, the ‘800-lb. gorilla’ of the 2012 elections, because of the number of friends a user can obtain and its reach potential.

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