Making information products is a way for freelancers to add another income stream to their business. It’s exciting to create your first product.
It starts with an idea – you realize that you’ve got some good information, and you think people would pay for it. So you choose a format for the product. Maybe it’s an e-book, or a video series, or an audio training program.
Then you outline the product, section by section. Then there’s content creation, design layout, and editing. And finally, promotion.
Many months and lots of late nights later, you’ve got a product all set and ready to go. You post about it on your blog, email your list, and ask your Twitter followers to take a look. And nothing happens. Nobody buys it. It turns out that you built the wrong product…
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