via openforum.com
How often do you sit down to read a book or article and think “That’s fine for your consumer product, but what about my industrial B2B product or service? That won’t work for me!” I hate to burst your bubble, but it will work for you.
Consumer brands are popular illustrations of branding and marketing strategies for two big reasons: we’ve all seen and interacted with these brands and these companies have made the deep pocket investment in research to prove that these methods work.
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