via inc.com
A slogan longer than a single word should fulfill at least two of these three criteria: It should have a rhythm, it should rhyme, and it should have a ring to it. Slogans, whether read or heard, should be pleasing to the ear; rhythmic and fluid-sounding slogans are much more recognizable and memorable for later recall. Bonus points for making the slogan into a jingle or song; studies consistently show that words presented in a song are remembered significantly better than words presented in normal speech.
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