To paraphrase Shakespeare to the point of mangling:
To schedule, or not to schedule, that is the question:
Whether ’tis better to always be present
In person when you tweet,
Or to prepare tweets in advance,
Ever ready for what you will say next.
Whether or not to schedule Twitter updates is a topic of hot debate in the social media community. Numerous tools – including BufferApp and Tweetdeck – allow you to set up Tweets in advance, helping you save time while boosting your Twitter presence. On the other hand, opponents of scheduling argue that pre-scheduled tweets are lazy, and show a disrespect for your audience.
In this article, I look at the cons and pros of scheduling. Admittedly, I favor a mix of scheduled and live tweets. For me, scheduling a tweet is similar to scheduling a blog post. It’s convenient for you, as it saves you time, and it’s convenient for your audience, as it spreads your tweets across the day.
I’ll be as objective as I can, but bear in mind I’m biased towards scheduling.
