Apple is known for its great design, but inside the company, there is a growing divide over the direction of its software design, Austin Carr at Fast Company reports.
Carr says the evolution of Apple's software design, which continues to emphasize skeuomorphic design, is causing embarrassment within the company.
Skeuomorphic design is a fancy way of describing when Apple replicates physical products with its software designs. For instance, when you use Apple's "notes" app, it looks like a fake legal pad. When you look at the Newsstand app, it has fake wooden shelves.
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