We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization, blog post structure, marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.
Sup with that?
Well, we've never thrown out a definitively "perfect" email because it's pretty much impossible to say one thing is better than another in email marketing. I mean, everyone's audiences are so different! Not to mention the circumstances under which they opted in to your lists, and how you've segmented those lists since. There are just so many variables, it'd be ridiculous to assert that there's just one perfect email out there that all marketers should replicate.
No comments:
Post a Comment