When you take an in-person meeting with a prospective freelance client, do you ask them to meet you in a dark alley and then stagger up late in a pair of ripped jeans with your hair uncombed?
I’m going to bet you don’t. You make the effort to choose a businesslike venue and come professionally dressed and groomed.
When prospects visit your freelance blog, it’s like you’re inviting them to take a meeting at your office. Does your blog look professional and ready for business?
If not, you may be losing a lot of clients — great clients who were turned off by what they saw on your blog and left without ever trying to contact you.
Just as it’s important to write blog posts that attract clients, the design and layout of your blog is critical, too. A great design and feel on your blog will help attract better-quality clients — the ones you really want.
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