A logo helps identify your brand. It isn’t your brand, but it’s a symbolic representation of it. A logo communicates. Whether direct or subtle, it says something about your company and what people can expect from you. What thoughts go into designing a logo, particularly for a freelance designer?
When I began this series about the redesign of this site, I meant to talk about the logo earlier. I wanted to share how and why it looks the way it does. Then I got distracted with other things. Better late than never I suppose.
Perhaps the most important thing to know is I’m not a logo designer. I needed a logo and didn’t like the previous one, but a logo designer I am not. Still I wanted to create the logo for the site instead of letting someone more capable do the work. Please keep that in mind while reading this post and any time you look at the logo.
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