via allthingsd.com
Facebook has a billion users, and there’s a million people who say they can help you reach them.
What makes Wetpaint’s pitch stand out is that the company has a public lab experiment it has built out to prove its point: It built Wetpaint.com, an entertainment news site, solely so it could show off the Facebook traffic techniques it has figured out.
Now that site — which looks a whole lot like any other site that covers pop-culture candy like “Twilight” and “Real Housewives” — has 12 million uniques, many of which CEO Ben Elowitz acquired via Facebook. And Elowitz has been able to use it to start wooing clients who want his insight.
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