Tuesday, October 30, 2012

How Jony Ive Became The Most Important Executive At Apple

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In September 1997, one of 30-year-old Apple's designers was on the cusp of quitting.

After a shake up of the company's executives yesterday, he's the company's most important employee.

In 1997, Apple had lost its way. The top executives were focused on maximizing the company's profits, instead of building great products.

The focus on profits made sense at the time, because Apple was down to its last dollars. It was on the cusp of dying.

But there was a reason for hope. Apple bought NeXT Software for $400 million, bringing estranged co-founder Steve Jobs back to the company...

Posted via email from Create | Inspire - DM2 Studios

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