According to LookOut, a company that makes security apps for mobile devices, in-app advertising is becoming overly aggressive and sometimes even crossing the line over to spyware.
Anyone that has an Android or Apple device is probably familiar with ad-support apps. At one time it was no big deal, just a small banner ad at the bottom or top of the screen. These days it’s gone much further. Some in-app ad networks push ads to your device’s notification tray, shove icons on to your homescreen, and even change your ringtone to a commercial! There are also some mobile ad networks that collect far more personal info than you think, including your phone number, location, mobile provider, and device IMEI and model number, and almost all of them are a drain on your battery.
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