Content is king. If you’ve spent much time in reputation management or SEO circles, then that mantra is probably pretty familiar. What it means is simple: That if you’re seeking ranking success on Google, Yahoo, or Bing, the quality of your written content matters a great deal. If your content is lacking, then all the SEO tactics and backlinking strategies in the world are unlikely to help you.
The trend toward content’s superiority has only gained in traction in 2012. Google’s Panda and Penguin updates both arrived with the intent of penalizing content that’s less than stellar; the long and short of it is that, in order to rank well on Google, you’ve got to come up with content that actually appeals to readers—not just the search engines themselves.
No comments:
Post a Comment