How believable are you as an entrepreneur? Lots of people say they are entrepreneurs, but in truth are small business owners, or unwilling to take true entrepreneurial risk. Or they want a foot in both camps: a full or part-time job and a venture on the side, which rarely works.
Pie Face co-founder Wayne Homschek recently wrote that investors judge entrepreneurs on their commitment to good ideas. That is true. Less considered are the various aspects of entrepreneurial “believability” and the concept of “skin in the game”.
This is a critical issue for entrepreneurs who need to raise capital, persuade larger companies to buy their products, or get good staff to take a risk and join an unknown venture. In early-stage companies, investors are essentially investing in people, so they need to know those people are worth it...
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