via openforum.com
A Facebook business page is a helpful tool to connect with devoted and potential customers while at the same time building loyalty at no cost to the company. Much like first impressions, a consumer can make assumptions about a brand by skimming their Facebook page. Do they interact with their customers? Are they quick to respond to issues? Do they post too little or too much?
Dave Kerpen is the CEO of social media media agency, Likeable, and author of a best-selling on-the-web marketing guide. Here are his's top tips for optimizing your brand's page and encouraging customer interaction.
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