The Real Value of a Facebook Like

via socialmediatoday.com

Trying to qualify the value of a Facebook Like for a given brand has been shown to be an incredibly elusive and often frustrating exercise. An exercise many brand managers and marketing managers would say ends more often than not, in futility.

Sure, having that large number of Facebook Likes is always great for the ego while standing around the water cooler with the brand managers and marketers – but what is the inherent value?

What good are all these Likes if it doesn’t correlate to increased revenue?

Two recent studies have shed some light on what the value of a Facebook Like truly is:
“The Facebook Factor” via Forrester and the “Power of a Like 2” the sequel to comScore’s “Power of a Like” released last year.

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6 Ways to Make Your Business Likeable on Facebook

via openforum.com

A Facebook business page is a helpful tool to connect with devoted and potential customers while at the same time building loyalty at no cost to the company. Much like first impressions, a consumer can make assumptions about a brand by skimming their Facebook page. Do they interact with their customers? Are they quick to respond to issues? Do they post too little or too much?

Dave Kerpen is the CEO of social media media agency, Likeable, and author of a best-selling on-the-web marketing guide. Here are his's top tips for optimizing your brand's page and encouraging customer interaction.

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How to get more likes on Facebook

via theoatmeal.com

A great set of illustrations that tell you how (and how not) to get more likes on Facebook.

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6 Surefire Ways to Capture More ‘Likes’ on Facebook

via openforum.com

Facebook ‘likes’ are quickly turning into currency for credibility. The more ‘likes’ your business has, the more seriously consumers will perceive your company. Extra bonus: every time someone ‘likes’ your page, each of your updates shows up in their news feed, thereby providing them constant reminders of your brand.

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Germany vs. Facebook: Like Button Declared Illegal, Sites Threatened With Fine

via siliconfilter.com

Germany has a long tradition of using laws to protect its citizen’s privacy. Home owners, for example, can ask Google to pixelate their houses in Street View (maybe so that their garden gnomes can stay incognito?). Facebook’s facial recognition feature has also come under fire in recent weeks. The latest target of Germany’s privacy advocates is Facebook’s ‘like’ button („Gefällt mir,“ in German). Thilo Weichert, the head of the Independent Centre for Privacy Protection of the northern German state of Schleswig-Holstein, argues that Internet sites based in his state that use the ‘like’ button are illegally sending this data to Facebook, which in turn uses it to illegally create a profile of its users web habits.

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How to add Facebook "Like" button to your WordPress Blogs

via blogfreakz.com

Now, it is easier than ever to add the Facebook famous “Like”/”Recommend” to your posts and increase your blog popularity. The “Like” button allows users to share their ‘like’ of your WordPress Blog with their friends on Facebook.

Every time a user clicks on the “Like” button on your blog, it creates a status update on the user’s Facebook News Feed with a link back to your WordPress Blog.

Here is how you do it:

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