Google, which didn't disclose the amount it paid for Zagat when it announced plans to acquire the restaurant-rating service last month, revealed the price in a regulatory filing today: $151 million.
The Web giant also disclosed in its quarterly filing with the Securities and Exchange Commission that it bought the German Groupon-like service, Daily Deals, for $114 million. Google began its own Offers service in June.
Google, the Internet giant of giants, has been adding local marketing to its core suite of services for the last few years. It's launched a local daily-deal effort with Google Offers. And it's been pushing its local search and location-based services on its Android smartphones and tablets as a way to capture more of the local advertising market for some time. But its announcement last week that it is buying local restaurant guide Zagat will add yet another layer to its strategy for attacking what is expected to be a lucrative and fast-growing segment of the online advertising market.
Google paid $125 million to buy restaurant guide company Zagat, says the Wall Street Journal.
That's exactly how much the company said it was worth about 11 years ago -- and quite a lot less than the $200 million it was trying to shop itself around for in 2008.
But it's still a pretty big bite for Google. In fact, it would be the company's 10th largest acquisition ever, right after On2 for $133 million, and social-gaming company Slide, which cost $179 million a year ago and was just shut down.
