Google, the Internet giant of giants, has been adding local marketing to its core suite of services for the last few years. It's launched a local daily-deal effort with Google Offers. And it's been pushing its local search and location-based services on its Android smartphones and tablets as a way to capture more of the local advertising market for some time. But its announcement last week that it is buying local restaurant guide Zagat will add yet another layer to its strategy for attacking what is expected to be a lucrative and fast-growing segment of the online advertising market.
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