Beginning next summer, the movie going experience will be a bit different for audiences–and possibly more expensive. The big push over the last year has been 3D. It is almost as if there is court order requiring all action films to be released in 3D. At the very least there seems to be a sort of private agreement between studios to push the format. Ever since Avatar, studios have seen the lucrative benefits of 3D movies. Theater owners, however, have not been quite as happy to embrace the technology, as it requires major upgrades to convert older theaters into 3D-capable screens. And for many exhibitors, the cost of 3D movies is about to get a bit higher.
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