Once you’ve got a newsletter set up to bring you in new clients, you may start to think about what else you can do with the newsletter format to promote your freelance business. One of the options worth considering is sending a newsletter to the clients you’ve already landed.
The logic behind this is clear: if you’ve knocked the socks off of a client already, that company may be more than happy to work with you again. But you need to remind them that you are available and point out the services you offer, particularly beyond what you’ve already done. A newsletter can provide a useful reminder to past clients of your existence.
Of course, you have to be targeting a specific niche of clients if you really want to make sure that your newsletter is effective: it’s much harder to create a broad newsletter that appeals to every client who has ever hired you to design a website than just writing for those clients who operate ecommerce sites. When it comes to newsletters, narrow is good...
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