It seems that too often great designers get lost in the mix simply because they don’t take the time to market themselves well. I mean let’s face it, most designers — especially those of us working independently/freelance — find ourselves continually juggling the roles of accountant, salesperson, and marketer, and rarely do we find the energy or resources to really develop big marketing strategies after all of our other tasks are done. And, while many do just fine with personal web portfolios, growing competition is making getting noticed harder and harder.
But, this stuff — marketing ourselves and getting our name out there — is really important for business.
And while self-marketing efforts may sometimes seem like a waste of time — because we want to spend our days actually designing and making things — it’s the difference between an unending flow, or a trickle, of design projects.
Throughout this article, we’ll discuss a few approaches to creating things that can help build your swag in the design sphere, and maybe even get you a few clients along the way...
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