Rich Greenfield, the BTIG analyst who’s something of a digital media oracle, isn’t exaggerating when he says, “The future of television has begun” (registration required). Click play on the video above for a brief tour of what has him so excited.
The service is Time Warner Cable’s new application for Roku set-top boxes. It allows TWC subscribers to view live and on-demand programming on any screen with a Roku connected to it. If that didn’t exactly blow your mind, here’s why it should:
∙ In the future of television, the set-top box is king. Screens will be increasingly plentiful, and turning them into full-fledged internet and media devices—what we used to call “computers”—is already pretty easy. Small set-top devices like the brand-new Roku 3, which costs $99, are all you need to get programming onto a television screen.
That’s why people increasingly think Apple’s much-anticipated “television” will actually be two products: a high-resolution screen and a set-top box similar to the existing Apple TV. Then the question is simply, what is the set-top box capable of doing? And, obviously, playing television shows is just a small part of the answer to that question.
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