Packages on store shelves, print advertising with typographic arts, pages of a website, typography posters on building walls — all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen.
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Students and professionals in any creative field can benefit from a good typographic eye. Like these design quotes visualized using typographic design, you’ll not only understand the quotation but also the typefaces behind the posters.
A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication — in whatever form it takes. You can never learn too much about typography. In order for designers to improve their craft, the best way to achieve it is to study type, take a type class, or buy typography books which are intended to advance their progress seeking to deepen their typographic expertise.
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