You shouldn’t be a philosopher to understand that we are living in the world of “more”. Everyone wants more money, more new gadgets, more intelligent computers and more and more. Well, this mentality isn’t quite necessarily wrong, in fact it’s the base of human evolution, but when it reaches a certain level, the further progress is unbelievably hard to achieve.
The idea of “more” is welcomed in industry or in other specific domains, but in other fields, as art or design, it’s unfair to impose such a rule; for usually the effects are destructive. Willing or not, the scientific term for “more” is efficiency and in subjective matters “more” is associated with inspiration and creativity.
It’s a personal opinion, therefore don’t take it as a fixed rule, but when it’s about subjectivity, no one may say something about efficiency. A logo designer can’t be efficient…period, nothing more. Instead, he/she should be inspired or/and creative. It’s impossible to impose to someone “hey, until next Friday I want you to finish these two logos and maybe you can make some fine tuning to other three”. The respective individual might or might not be inspired; it may happen to finish all the tasks in just few days or he may need some additional time.
No comments:
Post a Comment