via hongkiat.com
Have you ever stumbled upon a testimonial that left you thinking who on earth would write such a strong statement about a freelancer‘s services? Testimonials are one of the most effective ways to legitimize your service claims and convince clients to hire you. Freelancers should know how to use them to their advantage.
I have seen a lot of online portfolios and believe that most of the freelancers fail to use testimonials to yield results. Some testimonials hold strong endorsements that prospective clients may relate to as a gimmick and others are too weak to help with a freelancer’s credibility.
Use it right though and it will be a great marketing tool to help improve your freelance business effectively.
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