Most people believe that content marketing is simply the process of using “content” to attract links for SEO purposes and admittedly, to a certain extent, this is true. However, content marketing is much more than this; it’s the process of effectively marketing your business through the distribution of various forms of content and establishing yourself/your company as an authoritative figure within your industry.
A lot of people get the whole content marketing concept entirely wrong; if you’re just about to head over to ArticleBase to submit those ten articles you’ve just had produced by an Indian writer you hired for $0.01 per word on DigitalPoint, I’m talking about you. This isn’t content marketing (well technically it is I guess, but it’s unlikely to have any positive results these days).
Even if you’re not still stuck in the 90′s when it comes to SEO, you’re probably not utilising many different forms of content such as video. Blog posts, guest posts and even infographics seem to be the top of everyone’s list but still, video never seems to be utilised anywhere near as much as it should be.
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