Professional networking site LinkedIn reached the 200 million member mark on Friday, with more and more signing up to the site all the time, making it one of the fastest growing social media sites in the world.
Bearing this in mind, I thought I’d share a few tips on how to get the most out of LinkedIn, for companies and individuals alike.
Firstly, it’s important to remember that LinkedIn is a network for professionals and so the tone you use on your profile should be relatively formal, rather than the kind of updates you would post to Facebook. Secondly, LinkedIn is great for getting found in search, so it’s important to ensure that you have optimised your profile for SEO.
A company should not only create a company page on LinkedIn, it should also create groups and ensure that all of its employees are involved and on the network. This will allow your message to be spread much more effectively than a page/group alone.
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