What’s Spec Work? In a few words it’s producing work and submitting it to a prospective client without ensuring that you will be paid and your rights will be respected.
Let’s take this scenario: you want to work for GreatTelevisions.com, so you design a new logo for them. You submit it in the hope they will like it and they may hire you for work. This may result in them signing a long-term contract with you, which you can use to also factor in the costs of the logo design. This is a common practice for some design agencies.
This practice has changed over time however and companies are crowdsourcing more and more work through contests, in the hope of luring many designers to submit drafts to them for free, while only one design will be picked.
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