Many website owners have persistent misconceptions about users, which could lead to a bad interface design and overall user experience. During meetings, when discussing new features or reviewing an existing one, website owners and managers often use their own experience and behavioral habits with a website to praise or shoot down the idea. How many times did you hear someone say: “I wouldn’t use this feature so why are we implementing it” or “I use the application differently and I’m pretty sure the users do the same thing as me”?
Sometimes it’s necessary to remind website owners and managers that we (including me) are not typical users of our own product. It is nearly impossible to look at it objectively because we’re using this product every single day. It’s time to get this and other misconceptions about users out of the world.
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