Tuesday, December 18, 2012

Why Every Corporation Should Employ A Futurist

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Most people and corporations are terrible at planning for the future, according to prominent futurist Dr. Peter Bishop of the University of Houston.

"The way the public — and particularly the way policy and decision makers talk about the future, is with way more certainty than they should have," Bishop explained in a phone conversation with Business Insider.

"To tell you what's going to happen is asking the wrong question," he said. "It's not what the future will be, but what it could be or what it might be. And the problem is that in the halls of decision, in the boardroom or the pentagon or something like that, That degree of uncertainty is not welcome."

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